Did you know Nike have added NFC Tags to the Chelsea Football Shirts?
Sep 13, 2018
Nike have partnered with Chelsea Football Club to deliver an interactive football shirt using NFC.
The shirt is embedded with an NFC (near field communication) chip and can be scanned with any smart phone.
Fans who purchase replica shirts can scan the NikeConnect logo using the Nike app. This will allow users to access exclusive products such as athlete playlists, unlock content and have access to special promotions. Fans can even help Nike designers to create a special edition shirt.
This will not only improve the user engagement between fans and the Chelsea football team but will allow users to check the authenticity of their shirt. Is the shirt they bought genuine?
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